Senior Manager of Field Marketing (North America)

Join our team as a Senior Manager of Field Marketing for North America. In this role, you will develop and execute localized marketing strategies to drive new business pipeline and customer expansion. You will partner with sales leadership and key stakeholders to create a differentiated field marketing strategy, manage event strategy and execution, build integrated marketing campaigns, and collaborate with various teams to drive new logo acquisition. You will also lead the North America field marketing team, track program performance, and manage the marketing budget. This position requires expertise in B2B SaaS marketing and a strong understanding of field marketing programs.

• Develop and execute localized marketing strategies that drive new business pipeline and customer expansion in North America.
• Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, and field-driven demand generation initiatives.
• Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
• This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events. You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth
• Demonstrated experience owning regional event strategy and execution, including Tier 2 and Tier 3 events, field programs, executive experiences, partner events, and industry-specific demand generation activities
• Strong understanding of how to build field marketing programs that support both new logo acquisition and pipeline acceleration
• Expertise in managing marketing budgets to maximize ROI, drive efficiency, and prioritize investment based on business impact
• Strong cross-functional leadership skills, with the ability to build alignment across Sales, Partner Marketing, Channel, Demand Generation, Product Marketing, and Sales Engineering
• Strong problem-solving and analytical skills, with the ability to use data to measure and optimize campaign performance, event impact, partner contribution, and ROI
• Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools
• 5+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America