Influencer Marketing Manager

Join Rothy's, a sustainable fashion brand, as an Influencer Marketing Manager. In this high-impact role, you will lead the strategy for our influencer program, manage agency and creator partners, and track budget performance. You will work cross-functionally with various teams and stay ahead of cultural trends. The ideal candidate has 4-6 years of experience in influencer or social marketing, a personal network of creators, and a passion for sustainability.

• Développer et mettre en œuvre des stratégies d'influence pour accroître la notoriété de la marque et l'engagement des clients.
• Gérer et élargir le portefeuille de talents de la marque, en établissant des relations solides avec les créateurs et les influenceurs.
• Collaborer avec des équipes interfonctionnelles pour garantir que le contenu des influenceurs s'intègre de manière cohérente à tous les points de contact.
• Detail-oriented and organized: you juggle multiple campaigns and partners at once without losing sight of the details
• Someone with great taste: you have a real point of view on creators, culture, and how modern brands earn attention online
• A collaborative cross-functional partner: you know how to navigate cross-functional teams and build trust with peers across the company
• A social-native marketer: you bring a sharp eye for strategy and a real appetite for insights
• A proactive problem-solver: you bring structure to ambiguity and thrive in a fast-moving, evolving environment
• A clear communicator: you know how to frame and share meaningful updates and insights, and adjust to your audience
• Deep platform fluency: you live on TikTok, Instagram, Substack, and YouTube and understand what makes content perform natively on each
• A track record of building creator relationships that translate into measurable reach, engagement, and commercial impact
• Hands-on experience with influencer tools and platforms (e.g., ShopMy, LTK, TikTok Creator Marketplace) and with sourcing content for organic and paid use
• Fluency with data and performance metrics: you’re comfortable using results to inform creator selection and content strategy
• Experience managing agency and vendor partners, including briefing, timelines, deliverables, and budgets
• 4–6 years of influencer, social, or creator marketing experience, ideally at a fashion, beauty, or lifestyle brand with a strong social presence
• A personal network of creators, managers, and agencies you can tap from day one
• Experience scaling an influencer program recognized or awarded within the industry
• Experience feeding influencer content into paid media and working closely with performance teams
• Passion for sustainability and Rothy’s mission