Senior Retail Marketing Manager

Join Rothy's, a sustainable fashion brand, as a Senior Retail Marketing Manager. In this high-impact role, you will lead the development and execution of integrated go-to-market campaigns that drive community, brand equity, and commercial growth across our national fleet of 40+ retail stores. You will own the retail marketing strategy and execution, drive retail activations and events, lead retail content planning, and partner with various teams to ensure strong execution across every store. This position offers generous benefits, including paid time off, 401k matching, comprehensive health plans, and more.

• Own retail marketing strategy and execution across Rothy’s national store fleet, driving traffic, engagement and conversion through integrated campaigns, in-store storytelling and localized activations.
• Build the playbooks. Develop holistic content plans, launch briefs and repeatable frameworks that scale across the fleet.
• Drive retail activations and events, including store openings, local partnerships and community-driven initiatives that build awareness and deepen customer connection.
• A proactive problem-solver who navigates ambiguity and brings structure to evolving processes
• A strategic marketer with a track record of translating brand storytelling into measurable commercial impact across multiple channels
• Deeply attuned to cultural and retail trends and how modern brands show up across physical and digital environments
• A strong cross-functional leader who influences without authority and drives alignment across diverse stakeholders, including Creative, Visual Merchandising, Retail Ops, CRM and Site
• Fluent with data and performance metrics, comfortable using store and channel performance data to inform strategy and measure results
• Exceptionally organized and detail oriented, with the ability to manage multiple complex workstreams simultaneously
• Direct experience marketing owned retail environments, with a strong point of view on how brands should show up both online and in store
• Background working with CRM/lifecycle and site merchandising teams
• 6-8 years of marketing experience, with a meaningful portion in retail, brand or omnichannel marketing, ideally at a fashion or lifestyle brand
• Bonus points for:
• Experience launching marketing for new store openings or entering new markets
• Demonstrated budget and vendor management experience
• People management experience
• Passion for sustainability and Rothy’s mission