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Startups Marketing Lead
Sentry · United States
About The Role
Join Sentry, a leading developer-focused monitoring platform, as the Startups Marketing Lead. In this role, you will be responsible for driving the growth of Sentry's startup program, building partnerships, and creating content for startup audiences. You will have the autonomy to shape the strategy and build programs from scratch, while also executing quickly and measuring results. This position offers competitive compensation, equity, and a range of benefits.
- Responsable de la stratégie et de l'exécution du programme de marketing pour les startups, y compris l'acquisition de clients et l'engagement communautaire.
- Établir et développer des partenariats avec des accélérateurs, des incubateurs, des plateformes de capital-risque et des agrégateurs d'offres pour les startups.
- Mesurer et rendre compte de l'impact du programme, en définissant des indicateurs clés de performance qui relient l'activité du programme aux résultats financiers.
- You're a growth marketer who also knows how to work a room. You can run a paid campaign and also have a genuine conversation with a founder at a YC demo day afterparty
- You think Sentry's startup help center page that says "Open a DM to your best developer friend and type 'hey is Sentry good?'" is the right energy for this audience
- You'd rather launch something scrappy on Monday than present a polished deck about it on Friday
- Your career path has a few unexpected turns in it, and you think that makes you better at this job, not worse
- You've built a startup marketing or partnerships program at a company that sells to developers or technical teams, and you did it from close to zero
- Familiarity with the developer tools or B2B SaaS ecosystem
- 4–7 years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
- Track record of working across growth, brand, community, and partnerships (not just one lane)
- Bonus: you came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work
- Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
- Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
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