Senior Digital Product Analyst (Member Experience)

Join Progyny, a leading fertility benefits management company, as a Senior Digital Product Analyst. In this role, you will measure, analyze, and optimize member engagement across Progyny's digital experiences, including the member portal, website, and mobile app. You will collaborate closely with Product, UX, and Engineering teams to develop insights that drive engagement, adoption, retention, and satisfaction. The ideal candidate should have 5+ years of experience in digital analytics, strong proficiency with analytics platforms, and a passion for improving user experiences through data.

• Measuring, analyzing, and optimizing member engagement across Progyny’s digital experiences, including the member portal, website, and mobile app.
• Partnering closely with Product, UX, and Engineering teams to develop insights that drive engagement, adoption, retention, and satisfaction.
• Owning digital analytics reporting and insights for Progyny’s member portal, website, and mobile app, and developing dashboards and recurring reports to communicate KPIs and performance trends to stakeholders.
• The ideal candidate is highly analytical, curious, and passionate about using data to improve digital experiences
• Experience working with digital engagement metrics across web and mobile platforms
• Understanding of digital product funnels, customer journeys, retention analysis, and experimentation methodologies
• Working knowledge of SQL and experience querying and combining large datasets preferred
• Advanced Excel and strong data visualization skills using tools such as Tableau, Looker, Power BI, or similar
• Bachelor's degree in Analytics, Statistics, Computer Science, Economics, or a related field, or equivalent relevant experience, required
• Strong attention to detail and passion for improving user experiences through data
• Excellent communication skills with the ability to present insights to both technical and non-technical audiences
• 5+ years of experience in digital analytics, product analytics, or web/app analytics
• Strong proficiency with analytics platforms such as Google Analytics (GA4), Adobe Analytics, Mixpanel, Amplitude, or similar tools
• Intellectual curiosity and a proactive approach to problem-solving
• Understanding of HIPAA and data privacy best practices
• Experience analyzing healthcare, benefits, or consumer digital experiences
• Collaborative spirit and comfort working cross-functionally
• Experience working in Agile product environments
• Familiarity with mobile app analytics and attribution platforms
• Ability to balance strategic thinking with hands-on analytical execution
• A member-first mindset and passion for improving digital experiences