Associate Manager of Research & Insights

Join Kargo as an Associate Manager of Research & Insights. In this role, you will work closely with various teams to synthesize and deliver compelling insights that support Kargo's business. You will be responsible for ad effectiveness research, collaborating with cross-functional teams, and serving as the internal research expert. The ideal candidate will have 2-3 years of experience in research, analytics, or measurement, with a strong understanding of digital advertising.

• Collaborate with cross-functional teams to ensure the success of Kargo by synthesizing and delivering compelling insights derived from internal and external data.
• Liaise with industry research vendors to assess feasibility, activate campaigns, monitor optimizations, and present findings, while providing support in all stages of ad effectiveness research.
• Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking, while identifying and evaluating new media measurement models.
• We are seeking someone with strong expertise in proving ad effectiveness, who understands the value of uncovering insights from internal and external data
• This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data while having the capability to see the “why” beyond the data to provide insights
• Successful candidates will possess strong intellectual curiosity and a passion for achieving practical business impact
• Skills in problem definition, analysis, and recommendation development will also be critical
• Excel expert user and ability to extract and manipulate data with a high degree of accuracy
• 2-3 years of experience in research, analytics, or measurement role
• Experience in digital, video, and/or CTV preferred
• Technical knowledge of campaign setup
• Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
• Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams
• Expert in digital brand lift measurement
• Direct experience with research services like Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, comScore, eMarketer, etc
• Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends