Senior Account Based Marketing Manager

Join Culture Amp as a Senior Account Based Marketing Manager. In this role, you will lead and scale multi-tiered ABM strategies, architect and execute full-funnel demand generation programs, and drive high-value New Logo acquisition. You will also oversee the strategic deployment of ABM programs, partner closely with Sales and Regional Marketing Leads, and establish measurement frameworks. This position offers a flexible working schedule, medical insurance, share options, and opportunities for remote work.

• Strategically lead and scale Culture Amp’s multi-tiered ABM strategies, architecting, executing, and optimizing full-funnel demand generation programs.
• Design and champion the overarching ABM programs, owning the strategic deployment of 1:few and 1:many ABM programs spanning paid, owned, and earned channels.
• Establish measurement frameworks and campaign metrics alongside marketing analytics teams, overseeing the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists.
• The ideal candidate is an expert B2B growth marketer who operates with a high degree of autonomy and possesses strong experience scaling global ABM programs
• A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively
• 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing
• Strong experience partnering with cross-functional project teams and working in a matrixed environment
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment
• Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space
• A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality
• Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics
• Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations
• Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership
• Experience launching successful industry-specific (vertical) ABM motions from scratch
• A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp
• Experience with ABM orchestration platforms (6sense certification is highly preferred)
• Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team
• Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools