Director of Demand Generation

Join our team as the Director of Demand Generation, where you will be responsible for developing and executing our North American demand generation strategy. This hands-on role requires expertise in digital marketing, inbound pipeline creation, and account-based experience programs. You will work closely with sales, manage a small team, and oversee a significant demand generation budget.

• Responsable de la stratégie et de l'exécution de la génération de la demande, en traduisant les objectifs de croissance de l'entreprise en programmes de campagne intégrés.
• Gestion directe et optimisation des canaux de marketing numérique, y compris la recherche payante, les réseaux sociaux payants, le référencement et l'automatisation du marketing.
• Direction des programmes d'expérience basée sur le compte pour les segments ICP prioritaires, y compris le développement de programmes d'engagement exécutif.
• 7–10 years of B2B demand generation experience, with at least 3 years in a senior or lead role owning pipeline targets in a high-growth technology company
• Proven operator with hands-on digital marketing chops — you have personally managed paid search and paid social campaigns, built HubSpot workflows, and can diagnose funnel performance at the channel level without relying on an analyst to pull the data for you
• ABM fluency — experience running account-based programs using 6sense or equivalent, with a clear point of view on how to tier accounts, personalize outreach, and measure account engagement
• Inbound pipeline builder — demonstrated track record of building inbound engines (SEO, content, paid, automation) that generate consistent, qualified pipeline, not just MQL volume
• Tech stack depth — hands-on proficiency with Salesforce, HubSpot, 6sense, and LinkedIn Campaign Manager. Comfortable owning these tools directly, not just overseeing others who use them
• Industrial or enterprise SaaS background preferred — experience marketing complex technology solutions to operations, EHS, risk, or supply chain buyers is a strong differentiator