Director of Marketing Operations

Join our team as the Director of Marketing Operations, where you will be the primary operational partner bridging the gap between our Demand Generation team and Sales motions. You will lead a team of operations professionals, architect complex workflows, scope cutting-edge tools, and optimize the SLG funnel to accelerate pipeline and revenue growth. This role requires a strategic mindset, technical proficiency, and a passion for driving operational excellence.

• Lead and manage a high-performing marketing operations team, fostering a culture of continuous learning and operational discipline.
• Act as a strategic advisor to marketing stakeholders, providing data-driven recommendations on campaign execution, funnel optimization, and sales motion alignment.
• Oversee the data lifecycle across the marketing stack, championing the use of robust ETL and Reverse ETL processes to synchronize data between systems.
• Advanced Lead Scoring: Deep capability in building, testing, and iterating on sophisticated behavioral and demographic lead and account scoring models
• Marketo Expertise: Expert-level proficiency in instance management, lifecycle modeling, complex trigger logic, and API integrations
• Technical Mastery: Deep, hands-on architectural expertise with the modern MarTech stack. You should possess:
• Management Skills: 5+ years of experience directly managing, coaching, and scaling operations teams in a high-growth environment
• Automation & Workflows: Expert capability in building agile, automated workflows using tools like Zapier and Clay
• Attribution Strategy: Strong background in designing robust multi-touch attribution models to accurately measure campaign ROI and pipeline influence
• Strategic Chops: A proven ability to act as a consultant to marketing leadership. You know how to translate business requirements into technical solutions and vice versa
• Analytics & Data Pipeline Mastery: A strong analytics background is a major advantage. You must possess deep, hands-on experience with ETL and Reverse ETL pipelines to ensure clean, actionable data flows seamlessly across systems
• Experience: 12+ years of progressive experience in B2B Marketing Operations, Revenue Operations, or Demand Generation Ops. SaaS experience is highly preferred
• ABM Operations: Proven experience deploying and operationalizing ABM platforms (e.g., 6sense, Demandbase) to drive target account engagement and orchestration
• Cross-Functional Leadership: Proven track record of driving cross-functional execution, specifically partnering with Revenue Operations to orchestrate unified GTM motions
• Salesforce (SFDC) Mastery: Advanced understanding of CRM architecture, custom objects, flow automation, and complex marketing-to-sales handoffs
• AI Tools & Innovation: Forward-thinking experience evaluating and implementing AI-driven marketing ops solutions (e.g., predictive analytics, generative AI for campaign workflows, AI-assisted lead routing)