Senior Marketing Analytics Manager

Join our team as a Senior Marketing Analytics Manager, where you will lead cross-functional projects, manage senior marketing stakeholders, and drive data-driven decision-making. You will build and maintain dashboards, develop attribution models, ensure data quality, and conduct deep-dive analyses on campaign effectiveness. This role requires a deep understanding of marketing and revenue analytics, exceptional attention to detail, and expertise in SQL and data modeling.

• Independently lead cross-functional projects and manage senior marketing stakeholders, ensuring alignment on marketing initiatives.
• Build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI, providing insights to drive decision-making.
• Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with Marketing Operations, ensuring data governance standards are established and enforced.
• The ideal candidate will have a deep understanding of marketing and revenue analytics and be able to effectively communicate complex data to key stakeholders
• We are looking for someone comfortable operating at a high pace of change that matches the speed of our business
• Experienced working in a B2B business supporting CMO, Digital and Field Marketing teams
• Built multi-touch attribution, predictive, and demand gen models
• Proficient in Google Sheets, including advanced formulas, pivot tables, vlookup, data validation, conditional formatting and scripting
• Exceptional attention to detail (you pride yourself on this)
• Experience with Salesforce, Marketo, GA4, Amplitude, Thoughtspot, SLG & PLG GTM Strategies and API management
• Expertise in translating complex analyses into concise, executive-level narratives that drive immediate strategic decisions
• 6-8 years of quantitative experience in Marketing & Data Analytics, Business Operations, or Management Consulting with 2-3 years of people management experience
• Expert level SQL skills; capable of data modeling from scratch using DBT/GitHub (ideally 2+ years of experience building net new data models)
• A self-directed mindset with the ability to ruthlessly prioritize workstreams and navigate unstructured business problems with minimal supervision