Senior Marketing Analytics Manager

Join our team as a Senior Marketing Analytics Manager, where you will lead cross-functional projects and manage senior marketing stakeholders. You will be responsible for building and maintaining dashboards, creating business and technical requirements, developing attribution models, and ensuring data quality and integrity. You will also conduct deep-dive analyses on campaign effectiveness, build cohort analyses, and create performance reports for marketing leadership. This role requires a deep understanding of marketing and revenue analytics, as well as expertise in SQL and data modeling.

• Independently lead cross-functional projects and manage senior marketing stakeholders, ensuring alignment on marketing strategies and objectives.
• Build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI, providing insights to drive decision-making.
• Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution, and create performance reports for marketing leadership.
• 6-8 years of quantitative experience in Marketing & Data Analytics, Business Operations, or Management Consulting with 2-3 years of people management experience
• Built multi-touch attribution, predictive, and demand gen models
• Proficient in Google Sheets, including advanced formulas, pivot tables, vlookup, data validation, conditional formatting and scripting
• Experienced working in a B2B business supporting CMO, Digital and Field Marketing teams
• Expert level SQL skills; capable of data modeling from scratch using DBT/GitHub (ideally 2+ years of experience building net new data models)
• Expertise in translating complex analyses into concise, executive-level narratives that drive immediate strategic decisions
• A self-directed mindset with the ability to ruthlessly prioritize workstreams and navigate unstructured business problems with minimal supervision
• Experience with Salesforce, Marketo, GA4, Amplitude, Thoughtspot, SLG & PLG GTM Strategies and API management
• Exceptional attention to detail (you pride yourself on this)