Communications Director

Join Betterment, a leading digital investment platform, as the Communications Director. In this highly visible role, you will own the strategic direction for external communications, manage an internal team and two external PR agency partnerships, and serve as a senior communications counselor to leadership. You will shape how Betterment shows up in the market, drive media relations, craft press materials, and partner cross-functionally with various teams. The ideal candidate has a deep understanding of the financial services or fintech media landscape, experience managing external agency relationships, and a proven track record in developing integrated communications strategies.

• Own the overarching communications strategy across all three lines of business, ensuring messaging is cohesive, differentiated, and aligned with company OKRs.
• Serve as a trusted strategic advisor to the leadership team on brand reputation, public positioning, and narrative development.
• Lead media relations, expanding relationships with top-tier reporters, driving PR campaigns and product launches, and identifying earned media opportunities.
• Deep understanding of the financial services or fintech media landscape, with established journalist relationships
• Experience managing external agency relationships and balancing in-house vs. outsourced resources
• Proven track record developing integrated communications strategies spanning media relations, internal comms, crisis management, executive positioning and thought leadership
• Exceptional written and verbal communication skills; an ability to find the perfect phrase to inspire an audience or position a product
• 10+ years of experience in communications or public relations either in-house or at an agency, with at least 3 years in a leadership role
• A collaborative leader with outstanding judgment and high EQ
• Experience in a regulated industry (financial services, fintech, or similar) strongly preferred
• Track record supporting C-suite executive communications, spokesperson programs, and media training