Manager of Demand Generation Marketing

Join Betterment, a leading fintech company, as the Manager of Demand Generation Marketing. In this role, you will be responsible for planning, executing, and optimizing lead generation programs to drive qualified pipeline for Betterment's 401(k) line of business. You will manage agency relationships, media performance, and budget pacing, as well as own audience targeting, segmentation, and nurture strategy. This is an ideal position for a hands-on B2B demand generation marketer with a strong paid media background and excellent communication skills.

• Plan, execute, and optimize lead generation programs to drive qualified pipeline for Betterment’s 401(k) line of business, with a focus on paid media and campaign execution.
• Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social.
• Collaborate with cross-functional teams, including business development, sales, creative, product, PR, and compliance, to drive measurable business impact.
• This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross-functional teams, and drive measurable business impact
• 4+ years planning, executing, and optimizing campaigns across paid media, digital advertising, and email nurture; ABM experience is preferred, including target account strategy and account-level reporting
• 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
• Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs
• Strong experience with marketing automation and CRM tools for lead generation and nurture (HubSpot and Salesforce experience is a huge plus)
• Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills
• 2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)
• Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
• Background in 401(k), fintech, or other regulated industries is a plus