Lifecycle Marketing Manager

Join Coast as a Lifecycle Marketing Manager, where you'll be responsible for activating, retaining, and growing our customer base. You'll develop expertise in our customers and products, build and run automated programs, and drive expansion through owned channels. This hands-on role offers real ownership and the opportunity to make strategic choices.

• Posséder l'ensemble du parcours de vie des clients, de l'acquisition à la fidélisation, en passant par l'activation et l'expansion.
• Développer une expertise approfondie sur les clients, les produits et les moments clés de leur parcours, et utiliser ces connaissances pour construire et gérer des programmes automatisés.
• Collaborer avec les équipes de marketing produit et de croissance pour élaborer des récits, des offres et des calendriers qui incitent les clients à adopter davantage de produits.
• 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
• Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions
• Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus
• AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
• Salt Lake City or New York City based - we are in office 3+ days/week
• Experience in B2B fintech, payments, financial services, or SaaS strongly preferred
• Bias to action, strong agency, comfort with ambiguity, and propensity for first principles systems thinking: you don't wait for someone to hand you a playbook
• Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)