Senior Product Marketing Manager

Join our team as a Senior Product Marketing Manager, where you'll bridge the gap between customer success and sales. You'll work directly with our co-founders and GTM team to create a systematic marketing infrastructure that drives enterprise deals. This role involves owning end-to-end product launches, managing the customer success story lifecycle, building and running Siena Academy, creating a competitive intelligence system, developing ROI calculators, and establishing tight feedback loops with sales, CS, and product. You'll also track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working. Enjoy the flexibility to work from anywhere, flexible working hours, stock options, unlimited PTO, and a growth stipend.

• Own end-to-end product launches, including positioning, enablement, and amplification.
• Manage the complete customer success story lifecycle, from identification through interviews to distribution.
• Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
• Deep understanding of enterprise sales cycles and what sales teams need to close deals
• Highly execution-focused with bias toward shipping fast and iterating based on feedback
• Skilled at building custom AI workflows and prompts that enhance marketing productivity
• Data-driven approach to measuring what works and doubling down on high-impact activities
• Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality
• 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise
• Experience building customer education programs or academies from scratch
• Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity
• Experience marketing AI, automation, or customer experience products
• Background in competitive intelligence and creating materials that win competitive deals
• Built customer training programs, online academies, or certification systems
• Familiarity with sales enablement tools and CRM systems to track asset impact
• Experience with no-code/low-code tools for landing pages, calculators, or interactive experiences