Senior Content Marketing Manager (Growth)

Join our team as a Senior Content Marketing Manager (Growth) and take on a pivotal role in driving student engagement, application completion, and enrollment. You will create and optimize student-facing marketing copy across various channels, including email, SMS, landing pages, and paid social. This role requires a data-driven approach, as success will be measured by content performance and overall conversion rates. You will collaborate closely with multiple teams to ensure consistent and high-performing content throughout the student journey.

• Créer et améliorer la performance du marketing copy pour les étudiants à travers divers canaux.
• Collaborer avec les équipes de marketing pour assurer la cohérence et la performance du contenu.
• Analyser les performances des campagnes et recommander des améliorations basées sur les données.
• Track record of leveraging audience insights to generate new content angles that resonate
• Experience using AI to improve outcomes across the content development and optimization process
• Strong experience writing for short-form email and website marketing
• Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
• Experience developing landing page or conversion-focused content
• Comfortable reviewing performance data and making content recommendations
• 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
• Strong attention to detail and ability to manage multiple campaigns at once