Principal Product Manager (Subscriber Acquisition & Retention)

Join The Wall Street Journal as a Principal Product Manager for Subscriber Acquisition & Retention. In this role, you will own the product responsible for engaging new customers, building habits to keep them engaged, and providing compelling reasons to stay subscribed. You will lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy. This position offers a range of benefits, including parental leave, caregiver leave, remote work options, and wellness memberships.

• Own the product responsible for showing new customers the value of their subscription, building the habits that keep them engaged, and giving them compelling reasons to stay subscribed.
• Lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy to set direction, run experiments, and ship work that directly protects and grows recurring revenue.
• Run a rigorous experimentation program, using A/B testing and funnel analysis to drive measurable outcomes across activation, engagement, save, and winback experiences.
• Deep expertise in experimentation and data-driven decision making
• Ability to engage in detailed discussions with engineering, understand subscription and messaging system architecture, and make product decisions informed by technical feasibility
• A track record of managing and developing product managers, including hiring, coaching, and performance management
• A track record of influencing VP-level and above stakeholders and communicating product strategy, trade-offs, and business impact to executive audiences
• Knowledge of digital media and subscription businesses
• A strong understanding of subscriber lifecycle metrics
• At least 8 years’ of product management experience with a focus on subscriber retention, engagement, subscription, or direct-to-consumer products
• Proven ability to use AI tools to improve the quality and velocity of your work, while coaching the people around you to do the same
• Experience with native mobile app product and platforms such as Braze or Piano (a plus)