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DJ
Senior Manager of Integrated Marketing
Dow Jones · London, United Kingdom
About The Role
Join The Wall Street Journal & Barron's Group as a Senior Manager of Integrated Marketing. In this role, you will lead the pre-sale proposal process, collaborate with various teams, and develop creative marketing strategies. You will be based in London and report to the Director of Integrated Marketing - International. The position offers a range of benefits, including parental leave, remote work options, and wellness memberships.
- Oversee daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings.
- Formulate creative marketing campaign strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks.
- Collaborate across teams, time zones and disciplines such as content creation, media planning, campaign performance and events to ensure successful proposal delivery.
- Strong numeracy skills with the ability to interpret research data, media plans, and financial budgets
- B.A. or B.S. preferred, strong cross-platform marketing experience, ideally within news media and/or advertising environment
- A foundational understanding of an ad sales, planning, and account management environment
- Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
- Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required in region 3-day office attendance
- Effective and concise communication; confidence interfacing with a variety of internal teams, stakeholders, leading brainstorms and working in a fast-paced environment
- Curiosity for constant learning and the international news/media landscape
- Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment, direct pitching to clients and client success management
- Proficiency in productivity suites (e.g., Google Workspace, Microsoft Office), with a strong emphasis on creating visual presentations and managing spreadsheets
- High level of organization and attention to detail
- Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment
- Proven success record in creating winning sales marketing materials and presentations to RFP deadline
- Experience customizing product marketing materials into compelling proposals to individual client goals and strategy
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