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Brand Growth Lead

Standard Bots · New York, United States

External listingfull-time21 days ago

About The Role

Join Standard Bots, a company at the forefront of physical AI and robotics. As the Brand Growth Lead, you will be responsible for driving organic brand growth across various channels, creating high-quality content, and engaging with online communities. You will work cross-functionally with different teams and have the opportunity to shape the narrative of an entire industry.

  • Responsable de la croissance de la marque Standard Bots sur toutes les surfaces organiques, y compris les réseaux sociaux, le contenu, la communauté et la culture.
  • Développement et mise en œuvre de stratégies de contenu qui connectent avec le public et transforment l'attention en demande.
  • Collaboration avec les équipes internes pour créer un contenu de haute qualité qui raconte l'histoire de l'entreprise et de ses produits.
  • A track record of growing a brand's audience—organically, measurably, and with a distinctive voice
  • Experience navigating multiple stakeholders—engineering, executives, customers—and getting great content out of all of them
  • Comfort operating at the leadership table: you can set strategy, defend it with data, and translate internal complexity into clear external stories
  • Genuine excitement about robotics, physical AI, and the real-world impact of what we're building
  • You should have the maturity, taste, and instincts to make decisions that carry weight, and the ambition to build something bigger than a channel
  • Chronically online, with strong taste and intuition for internet-native content
  • Interest in new media and evolving formats—not just following trends, but helping shape them
  • A clear point of view on how companies should show up online today, and the judgment to know where the line is and how to push it without crossing it

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