Senior Content Marketing Manager

Join GBG, a leading global technology company, as a Senior Content Marketing Manager. In this senior, hybrid role, you will own GBG's content strategy and editorial priorities, lead and develop the Content team, and personally create high-impact content. You will be responsible for building a scalable, well-governed content engine that aligns with business priorities and performance outcomes. This role requires a strong track record in content strategy, exceptional writing and editing skills, and experience in senior content marketing roles within B2B technology or SaaS organizations.

• Own GBG’s global content strategy and editorial roadmap, defining content pillars, priorities and plans aligned to brand, product and go‑to‑market objectives.
• Lead and develop the Content team, providing clear direction, high editorial standards, coaching and support to ensure consistent, high‑quality output.
• Create and edit high‑impact content yourself, including flagship reports, thought leadership, campaign narratives, point‑of‑view pieces, blogs and executive messaging.
• Experience leading and developing content teams, including managing freelancers and agencies
• A strong track record of developing and owning content strategy, while remaining comfortable and credible as a hands‑on writer and editor
• Proven experience in senior content marketing roles within B2B technology, SaaS or data‑led organisations
• Highly organised, comfortable managing multiple priorities in a fast‑paced, global environment
• Exceptional writing, editing and storytelling skills, with the ability to tailor content for different audiences, seniorities and markets
• Experience working cross‑functionally with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales
• Deep understanding of content operations and governance, including editorial workflows, briefing, quality control and reuse/localisation
• Commercial mindset, able to connect content decisions to business priorities, pipeline influence and brand impact
• Strong grasp of SEO, content performance and measurement, with the ability to translate data into clear insights and decisions