CRM & Loyalty Specialist

Join our team as a CRM & Loyalty Specialist, where you will be responsible for delivering high-impact CRM and loyalty campaigns for strategic partner accounts. You will act as the CRM & Loyalty subject matter expert within the Trading Squad, ensuring campaign excellence and execution at scale. Your role will involve collaborating with various stakeholders, analyzing campaign performance, and identifying opportunities for growth. You will also have the opportunity to mentor and support colleagues, share industry trends, and improve CRM processes.

• Deliver high-impact CRM and loyalty campaigns for strategic partner accounts, driving customer engagement and commercial outcomes.
• Ensure campaign excellence and execution at scale, using data-driven insights and marketing best practices to improve customer engagement and retention.
• Act as the CRM & Loyalty Subject Matter Expert within the Trading Squad, supporting partner commercial and customer objectives.
• Fluent English
• CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute) are desirable
• Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a related discipline, or equivalent professional experience
• Salesforce Marketing Cloud certifications are an advantage
• Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment
• Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms
• Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure campaigns
• Strong analytical skills with experience in performance reporting, KPI tracking and translating insights into commercial recommendations
• Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation
• 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing, E-commerce or Travel
• Experience delivering against CRM, loyalty and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue
• We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected