CRM Specialist

Join our team as a CRM Specialist, where you will deliver high-impact CRM campaigns for strategic partner accounts and brands. You will ensure excellence in campaign execution through data-driven insights and marketing best practices. As the CRM and digital marketing expert within the Trading Squad, you will own end-to-end campaign execution and collaborate with various stakeholders to achieve marketing objectives. You will also analyze campaign performance, identify opportunities for optimization, and drive process improvements.

• Deliver high-impact CRM campaigns for strategic partner accounts and brands, driving customer engagement and commercial performance.
• Own CRM campaign performance for strategic partners, leveraging customer insights, optimisation and CRM expertise to improve engagement, retention and commercial outcomes.
• Collaborate with Trading Squad Leads and commercial stakeholders to deliver high-quality campaigns within agreed timelines.
• Salesforce Marketing Cloud certifications (e.g. Email Specialist, Administrator or Consultant) are an advantage
• Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, E-Commerce, Data Analytics or a related discipline, or equivalent professional experience
• CRM, Digital Marketing or Customer Lifecycle Marketing certifications (e.g. CIM or Digital Marketing Institute) are desirable
• Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure CRM campaigns
• Proven experience delivering CRM and digital marketing campaigns across email, lifecycle marketing and marketing automation platforms
• Experience delivering against CRM and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue
• Strong analytical skills with experience in performance reporting, KPI measurement and translating insights into commercial recommendations
• 3+ years' experience in CRM, digital marketing, customer lifecycle marketing or e-commerce
• Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation
• Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment
• We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you!