ABM Marketing Manager (EMEA)

Join Planet, a leading company in the civil government and defense & intelligence sectors. As the ABM Marketing Manager for EMEA, you will lead the strategy and execution of account-based marketing programs to accelerate pipeline and drive engagement within priority accounts. You will collaborate closely with sales and marketing teams, build and execute multi-channel ABM campaigns, and influence marketing pipeline metrics. This role offers a comprehensive health plan, flexible time off, and various other benefits.

• Lead the strategy and execution of account-based marketing (ABM) programs to accelerate pipeline and drive engagement within priority accounts.
• Collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1 ABM programs across multiple channels.
• Build and execute multi-channel ABM campaigns tailored to specific personas within target accounts, and lead the strategy and execution for bespoke events and experiences.
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Experience planning and executing events at a range of budget levels and venues
• Experience leveraging AI to scale marketing reach and efficiency
• Ability to organise, prioritise, and execute multiple, ongoing programs under a deadline, with an eye on business impact
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning
• 6+ years of regional, field, events, and ABM marketing experience
• Success in creating and executing comprehensive regional ABM strategies that include a range of tactics and activities
• Overachieving marketing goals with an ability to drive for results
• Ability to organise, prioritise and execute multiple, ongoing projects under deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement and track ROI of event channels for future planning
• Excellent attention to detail and project management skills to align all stakeholders through the planning process