Account Based Marketing Manager

Join Sonar, a leading enterprise SaaS company, as an Account Based Marketing Manager. In this role, you will own the strategy, execution, and measurement of account-based marketing programs that engage our highest-value target and customer accounts. You will work closely with sales, SDR, field, demand generation, and product marketing teams to build account plans, deploy the right plays at the right stage, and prove impact with rigorous measurement. This is a full-funnel, hands-on role that requires strategic thinking, creative campaign building, strong analytics, and excellent relationship skills.

• Définir et exécuter la stratégie de marketing basée sur les comptes (ABM) de Sonar, en sélectionnant et en priorisant les comptes cibles.
• Planifier, construire et optimiser des campagnes personnalisées multi-canaux adaptées à chaque stade d'achat et à chaque partie prenante.
• Servir de lien entre le marketing et les équipes de compte, en co-développant des plans de compte avec les responsables de compte et les représentants de développement des ventes.
• Bring a proven track record of planning and executing ABM programs (one-to-one, one-to-few, and one-to-many) that engage target accounts and drive measurable pipeline and expansion
• Have strong analytical skills, with the ability to interpret data, optimize spend, track account engagement and pipeline, and report on ROI across channels
• Be proficient with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce)
• Hold a Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
• Be familiar with paid media and digital channels relevant to ABM, including LinkedIn and programmatic display
• Have exceptional communication and interpersonal skills, and the ability to collaborate across departments and functions
• Be highly organized and able to manage and prioritize multiple programs, accounts, and stakeholders simultaneously and independently
• Be experienced partnering closely with sales and SDR teams to align on account strategy, plays, and follow-up
• Have 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or integrated campaigns — preferably within enterprise SaaS or technology
• Have hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase, RollWorks) and an understanding of how to operationalize account data and intent signals