Channel Director (LATAM)

Join Sonar, a leading company in the software industry, as the Channel Director for Latin America. In this role, you will be responsible for developing and executing the partner ecosystem strategy across the region, building and managing relationships with key partners, and driving revenue growth through indirect routes to market. You will work cross-functionally with sales, marketing, customer success, and alliance teams to align go-to-market execution and accelerate partner-sourced revenue. This position offers a competitive salary, comprehensive benefits, and the flexibility to work from home two days a week.

• Develop and execute the partner ecosystem strategy across Latin America to accelerate revenue growth, expand market coverage, and drive customer acquisition through indirect routes to market.
• Build and manage relationships with regional and global systems integrators, value added resellers, distributors, cloud hyperscalers, managed service providers, and technology partners.
• Drive pipeline creation, co-sell engagement, and marketplace adoption across the region, partnering cross-functionally with sales, marketing, customer success, and alliance teams.
• Combine strategic thinking with hands-on execution — comfortable building programs while simultaneously driving results
• Bring deep understanding of partner economics, regional business practices, and go-to-market execution across LATAM
• Demonstrate experience delivering measurable business outcomes through indirect routes to market in enterprise software, cloud, cybersecurity, DevOps, or developer technology markets
• Have a proven track record of building scalable partner programs and managing complex channel ecosystems throughout Latin America, including Spanish-speaking countries and Brazil
• Have experience influencing executive stakeholders and negotiating strategic partnerships at the regional and global level
• Have a track record of driving partner sourced revenue through systems integrators, VARs, distributors, cloud hyperscalers, and managed service providers