Technical Communications Manager

Join Sonar as a Technical Communications Manager, where you will bridge deep product expertise and compelling public narrative. You will lead product-related storytelling, act as the connective link between product marketing and communications, develop integrated communications campaigns, engage with developer communities, support social media presence, create technical content, and track performance. This role requires a strong background in B2B tech, campaign architecture, agility, and community fluency.

• Assurer la narration des produits : Servir de principal responsable des communications pour les récits liés aux produits. Collaborer étroitement avec les PMM techniques pour traduire les lancements de produits, les mises à jour des fonctionnalités et les différenciations techniques en histoires qui résonnent avec les audiences techniques.
• Agir en tant que lien entre le marketing produit et la communication : Agir en tant que lien entre le marketing produit et la fonction de communication plus large. Assurer que la profondeur technique et le contexte du produit s'intègrent parfaitement dans les relations publiques, les réseaux sociaux, les communications internes et le contenu de la marque.
• Développer et exécuter des campagnes de communication intégrées : Développer et exécuter des campagnes de communication intégrées qui correspondent à l'ensemble du parcours client, de la sensibilisation à la considération, à la rétention et à l'engagement.
• PMM Foundation: You are likely a Product Marketing Manager today — or have been recently — with a strong pull toward communications, community, writing, and social. You understand positioning, messaging, competitive context, and launch strategy, and you want to deploy that foundation in service of a broader communications mandate
• Hands-On AI & Development Experience: You have built with AI tools, shipped product, or worked closely enough with engineering teams that you can speak with genuine fluency about how developers think, what they care about, and what earns their trust. This isn't a background requirement — it's a credibility requirement
• 5+ Years in B2B Tech: Experience working with technical brands — ideally in developer tools, security, or AI — with a track record of creating content that resonates with engineering and technical decision-maker audiences
• Campaign Architecture: You think in arcs, not assets. You understand how a message evolves across the customer journey, how awareness connects to consideration, and how to design a communications program that compounds over time
• Agility & Autonomy: You can manage multiple workstreams, make informed decisions independently, and collaborate across teams without needing the path to be perfectly lit. You are a builder
• AI-First Content Approach: You use AI tools as a natural part of your workflow — not as a shortcut, but as a multiplier. You understand how AI-generated and LLM-indexed content affects brand discoverability and you design for it
• Technical Writing & Storytelling: You can make complex things clear without dumbing them down. Your writing is precise, your point of view is earned, and you understand that the best technical storytelling respects the intelligence of the reader
• Community Fluency: You understand developer communities — not just how to post in them, but how to contribute to them. You know the difference between marketing to a community and earning a place in one