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Field Marketer
Mintlify · San Francisco, United States
About The Role
Join our team as a Field Marketer, where you will be responsible for event strategy and planning, managing contracts and logistics, cross-functional coordination, and building strong relationships with sales leadership and external vendors. You will also be expected to make data-driven decisions and have experience in field marketing, event marketing, or demand generation.
- Construire un calendrier d'événements à partir de zéro, en équilibrant les salons professionnels, les événements organisés, les événements partenaires et les webinaires en fonction des priorités commerciales et du budget.
- Gérer les contrats, la logistique, les relations avec les fournisseurs, la conception du stand et l'exécution sur site. Anticiper les problèmes potentiels et faire avancer les choses sans attendre des informations ou des approbations parfaites.
- Coordonner les équipes interfonctionnelles, créer des briefs clairs sur les événements, assigner des responsabilités et maintenir les projets complexes sur la bonne voie.
- Data-driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost-per-lead metrics to inform event selection and investment. Can push back on events that don't align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lac thereof) to leadership
- Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post-event analysis. Not just someone who "helped with" events but someone who ran them
- 4-7 years in field marketing, event marketing, or demand generation with a significant events component, with at least 2 years at a B2B SaaS company
- Ability to remain calm under pressure and troubleshoot quickly
- CRM and marketing automation proficiency: comfortable setting up event campaigns, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools
- Bonus points: Experience working at a Seed > Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team. Familiarity with webinar platforms and virtual event production. Experience with ABM (account-based marketing) event strategies. Graphic design or creative direction skills for booth and event collateral. Experience with public speaking or moderating panel discussions
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