Marketing Operations Manager

Join Cyera as a Marketing Operations Manager, where you'll play a crucial role in executing and optimizing our marketing systems. You'll collaborate with various teams to build and support campaigns, maintain data integrity, and improve processes that drive pipeline growth. This hands-on role requires expertise in Marketo, problem-solving skills, and a passion for automating manual processes.

• Execution and optimization of marketing systems, including building and launching Marketo programs.
• Collaboration with cross-functional teams to support campaigns, maintain data integrity, and improve processes.
• Management of marketing operations, including campaign performance reporting, operational analytics, and process improvement.
• Familiarity with lead scoring, lead lifecycle management, lead routing, and campaign attribution concepts
• 3–5+ years of experience in Marketing Operations, Marketing Automation, or a related marketing technology role, preferably in B2B SaaS
• Experience building audience segmentation using smart lists, lifecycle stages, personas, geography, and behavioral data
• Exceptional attention to detail with a disciplined approach to campaign QA and operational excellence
• Experience documenting processes and developing scalable operational best practices
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Strong working knowledge of Salesforce CRM and the relationship between Leads, Contacts, Campaigns, Campaign Members, and Opportunities
• Experience troubleshooting Marketo-Salesforce sync issues and marketing automation workflows
• 3+ years of hands-on Marketo experience, including program builds, smart campaigns, tokens, forms, operational programs, and templates
• Excellent written and verbal communication skills with experience collaborating across Marketing, Sales, and Revenue Operations
• Working knowledge of email compliance regulations including GDPR, CAN-SPAM, CCPA, and opt-out management
• Marketo Certified Expert (MCE) certification
• Experience working in a high-growth B2B SaaS or cybersecurity company
• Experience with Splash or another event management platform
• Familiarity with UTM strategy, campaign tracking, attribution, and landing page optimization
• Experience working with content syndication vendors and lead ingestion workflows
• Experience supporting webinar platforms such as Zoom Webinars or Goldcast
• Experience with data enrichment platforms such as ZoomInfo, Clearbit, or similar technologies
• Experience with AI-powered marketing tools and workflow automation platforms
• Familiarity with marketing analytics, dashboards, and reporting tools
• Experience supporting integrated, multi-channel marketing campaigns