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Senior Director of Customer Marketing (Customer Advocacy & Community)

Cyera · New York, United States

External listingfull-time17 days ago

About The Role

Join Cyera, a high-growth cybersecurity company, as the Senior Director of Customer Marketing. In this player-coach role, you will build and run the full 360° customer marketing program, including advocacy, community, and lifecycle marketing. You will have a direct line to revenue outcomes and work closely with cross-functional teams. The ideal candidate has 10-15+ years of B2B marketing experience, including 10+ years in customer marketing, advocacy, or community programs.

  • Construire et diriger un programme de marketing client à 360°, y compris l'advocacy, la communauté et le marketing de cycle de vie.
  • Lancer et développer un moteur d'advocacy évolutif, recruter, former et gérer un pool de champions clients.
  • Lancer et développer une communauté client de marque, définir la plateforme communautaire, le contenu et le modèle de modération.
  • Security industry experience and familiarity with a technical, security-minded buyer are a strong plus
  • 10-15+ years of B2B marketing experience, including 10+ years building and leading customer marketing, advocacy, or community programs ideally at a high-growth cybersecurity or SaaS company
  • A track record of building advocacy, reference, and community programs from the ground up and scaling them, not just running an existing playbook
  • Experience designing and operating an executive program such as a Customer Advisory Board, including direct engagement with senior buyers (CISOs, CIOs, or equivalent)
  • Strong cross-functional influence with Sales, Customer Success, and Product; you build alignment without needing authority over those teams
  • People leadership experience - you've hired, coached, and grown a team, and you're just as comfortable rolling up your sleeves on a program yourself
  • Comfort owning a data-driven story - you can connect advocacy, community, and lifecycle work to retention, expansion, and pipeline outcomes
  • Excellent storytelling and executive presence; you represent the customer's voice credibly in front of company leadership

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