Head of Creative

Join Aios as the Head of Creative, where you'll lead and develop our in-house creative team, set the creative direction for all campaigns, and drive performance through innovative and emotionally resonant advertising. You'll be instrumental in expanding our creative efforts into new European markets and overseeing the development of our brand identity.

• Set the creative direction for all creative, primarily Meta ($1M+/month), anchored in performance data.
• Build the creative localisation playbook for Germany, the Netherlands, and other local markets.
• Lead high-velocity experiments across hooks, formats, angles, and messaging. Scale winners aggressively.
• AI creative tooling fluency: You have a demonstrated history of using AI to multiply creative output, not to replace craft. You know which AI tools work today, which do not, and where the frontier is moving
• Startup intensity: 50+ hours a week, async, in a high-ownership culture. Outcomes over hours, but the outcomes here require real intensity
• Emotional creative instinct: You know why some ads make people feel something and others do not. You can articulate emotional hooks, human truth, and brand voice, and direct a team toward it
• Performance creative at scale: 5+ years leading performance creative for DTC brands running £500k+/month in adspend on Meta. You have seen what works at scale, what breaks, and what separates a good creative account from a great one
• Brand and visual quality: You have strong visual sensibility and aesthetic standards. You can elevate the quality of what the team produces without losing performance
• Concept, brief, direct: You are a creative, not just a creative manager. You can generate concepts, write briefs that unlock the team, and give direction that raises the ceiling. You get in the weeds to lead your team
• Data fluency: You read creative performance data fluently (Meta reporting, iteration mapping, hook rate, hold rate, CTR to CVR) and use it to inform decisions, not to justify them
• Structured operator behaviors: Forecasting output, weekly reporting cadence, explicit decision rules, written planning. You are not just a great creative. You are someone the team can rely on. Your work is legible
• Team leadership: You have managed creative teams at real scale and developed talent above where you found it. Junior creatives grow into senior creatives under you
• Systems thinking: You build repeatable systems for ideation, briefing, and production. You do not rely on hero moments to hit volume
• Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas
• Brand identity project experience: You have led or been the senior voice on a brand refresh, rebrand, or visual identity evolution
• EU multi-market creative: Direct experience directing creative across multiple European markets, particularly Germany and/or Netherlands
• Regulated category experience: Health, wellness, GLP-1, telehealth, or any category where ASA / CAP / GPhC compliance shapes the creative every day
• Landing page collaboration: You have worked closely with CRO or product teams on the ad-to-LP handoff and understand where creative ends and LP begins
• Cross-channel paid social: Direct experience running creative on TikTok, YouTube shorts, Snap, or other paid social platforms beyond Meta
• Broadcast and long-form video: CTV, DR TV, Linear TV, or YouTube long-form video creative experience
• Founder-adjacent mindset: You have founded something in the past (however small), or you plan to. You have taken risks, been pulled into important problems, and excelled in unfamiliar territory