Marketing Manager (Reuters Events)

Join Reuters Events as a Marketing Manager, where you will lead the planning and execution of marketing campaigns for global conferences and content products. You will drive audience growth, lead generation, and delegate acquisition while collaborating with cross-functional teams. Your responsibilities will include developing integrated marketing campaigns, monitoring campaign performance, and ensuring strong brand positioning. The ideal candidate will have experience in B2B marketing, campaign planning, and audience development.

• Plan and execute integrated marketing campaigns for global conferences and content products, driving audience growth and lead generation.
• Collaborate with cross-functional teams to deliver high-impact, multi-channel campaigns that support business growth and strengthen market presence.
• Monitor, analyze, and optimize campaign performance using tools such as Google Analytics and Salesforce, providing regular reporting and insights to stakeholders.
• Strong communication and stakeholder management skills
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
• Commercially aware, proactive, and comfortable working in a fast-paced environment
• Experience delivering integrated marketing campaigns across multiple channels
• Proven ability to develop and execute B2B marketing campaigns and strategies, ideally within events, media, or professional services
• Strong background in campaign planning, demand generation, and audience development
• Familiarity with platforms such as Google Analytics, Salesforce and email marketing systems
• Ability to use data and reporting to evaluate campaign performance and drive optimization
• Understanding of lead generation and customer acquisition strategies in a B2B environment
• Experience working with external partners, media partners, or agencies
• Experience marketing to senior executive or C-level audiences