Principal Product Marketing Manager (Payroll)

Join Workday, a leading provider of enterprise cloud applications for finance and human resources. As the Principal Product Marketing Manager for Payroll, you will be responsible for driving the go-to-market strategy for our payroll products, with a focus on launching our latest AI innovations. You will work closely with product and sales teams to articulate how Workday's AI and automation capabilities solve traditional payroll complexities. This role requires a strong background in B2B SaaS product marketing, excellent communication skills, and the ability to build trusted relationships with senior leaders.

• Facilitate the go-to-market strategy for payroll products, focusing on launching AI innovations.
• Conduct market and competitor research to inform GTM recommendations and messaging.
• Collaborate with Product and Sales to articulate how Workday’s AI and automation capabilities address payroll complexities.
• Ability to explain the "how" behind product features to non-technical audiences
• 8+ years of experience in B2B SaaS product marketing, with a proven ability to lead complex portfolios like HCM or Payroll
• Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, "agentic" workflows
• Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization
• Highly confident public speaker with the ability to serve as a primary product evangelist with executives, industry analysts, and large audiences at marquee events
• A track record of not just creating marketing plans, but optimizing the process of marketing—specifically through the pilot or adoption of AI tools to increase team efficiency
• Experience working with global payroll software, services, or aggregators in a sales, marketing, or related capacity. Proven ability to navigate the complexities of multi-country payroll and payroll buyer challenges