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Senior Marketing Advisor
Workday · London, United Kingdom
About The Role
Join Workday, a company that values passion for data and actionable insights. As a Senior Marketing Advisor, you will partner with the EMEA Marketing team to make data-driven business decisions, analyze metrics and trends, and provide actionable recommendations. You will also guide and advise on building and enhancing the Global Portfolio of Analytics, conduct ad-hoc data analysis, and provide expert guidance to the EMEA team. This role requires proven expertise in marketing principles, data visualization tools, and a deep understanding of B2B Enterprise SaaS.
- Partner with the EMEA Marketing team to empower them to make data-driven business decisions, diving deep into data to discover key business trends and surface meaningful insights.
- Synthesize complex data analyses into actionable business recommendations, driving data-based decisions and improvements, and guiding stakeholders with actionable recommendations.
- Conduct ad-hoc data analysis to quickly answer critical business questions, anticipate future trends, and support strategic initiatives, while providing expert guidance to the EMEA team.
- Proven expertise in marketing principles, practices, and strategies
- Proven proficiency in data visualization tools (Tableau and/or Sigma) and SQL
- 10+ years of experience in Strategy, Analytics and Finance roles
- Strong familiarity with Salesforce, Marketo, Snowflake, AWS, or similar systems
- Deep understanding of Marketing and Sales principles, practices, and strategies in B2B Enterprise SaaS
- Strong analytical, problem-solving, communication, and presentation skills
- Hands-on experience with Salesforce reporting and data extraction
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