Social Media Content Creator (Executive Social)

Join 23andMe, a leading personal genomics and biotechnology company, as a Social Media Content Creator. In this role, you will develop and execute a comprehensive social media strategy for the Founder/CEO, capturing and creating content that reflects their authentic voice and aligns with the company's brand and mission. You will be responsible for content planning, capture, editing, analysis, and optimization, as well as collaborating with cross-functional teams and tracking trends in internet culture. This position requires a seasoned content creator with experience managing social media for C-suite executives or public figures, and a willingness to travel approximately 30% of the time.

• Developing editorial calendars, scripting posts and short-form video, and crafting captions that capture the Founder/CEO’s authentic voice across platforms.
• Conceptualizing, scripting, shooting, and editing high-quality video and photo content independently, from ideation through publishing.
• Monitoring internet culture, algorithm shifts, and platform trends to identify timely, authentic opportunities for Founder/CEO to participate in relevant conversations.
• This role requires a seasoned content creator with demonstrated experience managing social media for C-suite executives or public figures. You will operate as a one-person production studio, planning, capturing, editing, and analyzing content, while also occasionally traveling with Founder/CEO to capture in-the-moment storytelling opportunities
• Platform Expertise: Deep understanding of platform-specific nuances across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook — including what performs well for individual creators vs. brands
• Organization: Strong project management skills with experience using tools such as Jira, Sprout Social, or similar platforms
• Production Skills: Comfortable filming professional-quality content using both smartphones and DSLR cameras. Experienced in lighting, framing, and capturing spontaneous moments in dynamic environments
• Travel Availability: Able and willing to travel approximately 30% of the time, including domestic and international trips on potentially short notice
• Experience: 3–6+ years of professional experience in social media content creation or digital marketing, with at least 2 years of executive or high-profile personal brand management
• Copywriting & Messaging: Exceptional editorial skills with the ability to adapt voice and tone for executive-level communications. Comfortable writing everything from punchy captions to nuanced long-form LinkedIn posts
• Technical Mastery: Proficiency in Premiere Pro and/or CapCut for video editing. Design experience required — Canva or AI-powered design tools are acceptable. Familiarity with reporting tools to analyze and optimize content performance
• Executive Social Media Expertise: Proven track record managing social media accounts for C-suite executives, public figures, or thought leaders. Portfolio of executive-level content required
• Background in health, science, biotech, or technology sectors
• Experience working within a startup or fast-paced, mission-driven company
• Existing understanding of genetics, genomics, or personalized medicine — or a genuine enthusiasm to learn