Performance Marketing Specialist

Join our team as a Performance Marketing Specialist, where you'll be responsible for the day-to-day execution of paid digital campaigns across various platforms. You'll analyze campaign data to inform stakeholders and work closely with campaign managers, content, and marketing ops. This role offers a chance to make a significant impact in our demand generation efforts and provides opportunities for growth and development.

• Gestionar la ejecución diaria de campañas digitales pagadas en diversas plataformas, incluyendo LinkedIn, Google y Demandbase.
• Analizar los resultados de las campañas y proporcionar informes regulares a las partes interesadas, identificando tendencias y oportunidades de optimización.
• Mantenerse actualizado sobre las novedades de las plataformas publicitarias y gestionar las relaciones con los representantes de las plataformas.
• High attention to detail and a bias toward getting things right before they go live
• Clear, direct communicator who can present performance data to non-technical audiences without losing the thread
• Strong data skills — comfortable in spreadsheets, ad platform UIs, and marketing analytics dashboards
• Proven ability to manage multi-platform budgets and optimize for pipeline efficiency metrics (CPL, CPA, ROAS)
• Experience running structured A/B tests and translating results into clear recommendations
• Three or more years of hands-on experience in paid digital advertising, with direct experience building and managing campaigns in at least three of the following: LinkedIn Campaign Manager, Google Ads, Demandbase, programmatic/CTV platforms, or review site advertising (G2, Capterra)