Product Marketing Manager (Education)

Join Flywire, a rapidly growing education software and payments platform. As a Product Marketing Manager, you will play a crucial role in shaping product positioning, go-to-market strategy, and enabling sales teams. You will connect product strategy, customer insight, and commercial execution, ultimately driving pipeline quality, conversion, and revenue. This role requires a strong understanding of B2B buying cycles, enterprise sales motions, and the ability to translate complex products into compelling value propositions.

• Definir y poseer la propuesta de valor y el posicionamiento de las soluciones educativas de la empresa, asegurando que sean diferenciadas y atractivas para los clientes.
• Liderar la estrategia de lanzamiento al mercado para nuevos productos y características, trabajando en estrecha colaboración con los equipos de Producto, Ventas y Marketing.
• Desarrollar y mantener materiales de habilitación de alta calidad, incluyendo presentaciones, tarjetas de batalla, demostraciones y narrativas de valor, para equipar a los equipos de ventas.
• Experience in payments, fintech, or vertical SaaS platforms
• Highly organized, able to manage multiple priorities without losing attention to detail
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Bias toward action with a focus on execution and outcomes
• Experience directly tying product marketing efforts to pipeline and revenue outcomes
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Experience supporting multi product or platform environments