Head of Brand & Creative

Join La Vie, a leading plant-based brand in Europe, as the Brand & Creative Lead. In this role, you will be responsible for driving the creative direction of the brand, managing creative operations and studio management, leading social media and influence strategies, overseeing partnerships and PR initiatives, and leading a team of creative professionals. You will work closely with the Chief Marketing Officer and play a key role in making La Vie one of the most loved and culturally relevant food brands in Europe.

• Assurer la direction créative de La Vie à travers tous les points de contact avec les consommateurs, en développant des concepts créatifs solides et en supervisant leur exécution.
• Construire et gérer un processus de production créative de classe mondiale, en transformant les demandes commerciales en briefs clairs et inspirants.
• Travailler en étroite collaboration avec l'équipe Social & Influence pour élever la stratégie de contenu de La Vie en France et au Royaume-Uni.
• 8+ years of experience in an advertising or creative agency, with a proven track record as a creative lead
• Dual skillset: strong creative vision (art direction and/or copywriting) combined with hands-on project management ability
• Hands on, solution oriented and comfortable in fast moving environments.
• Strong leadership skills with the ability to align senior stakeholders and mobilise transversal teams.
• Passion for food, trends and culture.
• Creative thinker who can go beyond functional product attributes and build concepts that consumers love.
• High standards of execution and a sharp sense of business impact.
• Genuine interest in sustainability and positive impact.
• Fluent in French and in English