Senior Growth Marketing Manager

Join our team as a Senior Growth Marketing Manager, where you'll take ownership of the paid acquisition P&L for new product launches. In this high-autonomy, high-visibility role, you'll set and defend CPA/MER targets, partner with New Business GMs on go-to-market strategy, and build a creative testing engine. You'll profitably scale paid search and social spend, own the full acquisition unit economics model, and develop a high-velocity creative testing plan. Additionally, you'll collaborate with Product Marketing, manage campaign structure, and report key performance insights. Enjoy the benefits of remote work, health insurance, a fun culture, 401k, and stipends for health/wellness and learning/self-development.

• Responsable de la gestion du P&L d'acquisition payante pour les lancements de nouveaux produits, en définissant et en défendant les objectifs de CPA/MER.
• Développement d'un plan de test créatif à haute vitesse qui génère des enseignements commerciaux exploitables et informe la feuille de route créative future.
• Collaboration avec le marketing produit pour tester et valider de nouveaux angles marketing basés sur la recherche client.
• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business
• Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics
• Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance
• Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
• Track record of scaling budgets while maintaining profitability and efficiency targets
• Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
• Experience with briefing creative teams and presenting creative performance data