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Market Development Lead

Windfall · San Francisco, United States

External listingfull-time19 days ago

About The Role

Join our team as a Market Development Lead, where you'll play a crucial role in accelerating our revenue pipeline. You'll be responsible for top-of-funnel pipeline generation, executing inbound follow-up and warm outbound motions, and building AI-assisted workflows. This is an opportunity for someone with a strong background in sales development or growth marketing to make a significant impact in a fast-paced, innovative environment.

  • Own top-of-funnel pipeline generation across Commercial and Nonprofit segments, including Partner inbounds and referral partner qualification.
  • Work and convert Artisan AI-sourced leads and marketing leads below the MQL threshold—turning early-stage interest into qualified opportunities for AEs.
  • Drive pre- and post-event outreach to maximize pipeline generated from field events and conferences, using AI to handle research and first drafts.
  • Minimum 1–3 years of experience in a sales development, inside sales, or growth marketing role with a demonstrable track record of quota attainment
  • This is not an entry-level role. We're looking for someone who has already proven they can generate pipeline, write sequences that convert, and operate independently at the top of the funnel
  • This role is for a highly motivated, intellectually curious professional who wants to be at the intersection of human persuasion and AI-powered outreach
  • Bachelors degree or equivalent experience
  • Based in San Francisco; able to work from our SF office
  • Strong instinct for the human role in AI-assisted outreach—you know AI helps with scale, but you own quality and persuasion
  • Comfortable dialing high-propensity leads; not afraid of the phone
  • Strong written communication skills—you can write a cold email that actually gets a reply
  • Able to understand and apply AI prompting concepts across tools like Artisan, Outreach, and Claude
  • Demonstrated ability to work with CRM and sales engagement tools (HubSpot, Outreach, Salesforce, or equivalent)
  • Proven ability to self-manage pipeline, prioritize high-intent leads, and operate independently
  • Intellectually curious with a genuine interest in how AI is changing sales and GTM motions
  • Interest in career growth toward Sales, RevOps, Growth Marketing, or GTM Engineering
  • Prior experience building or iterating on Outreach (or similar) sequences
  • Exposure to AI prospecting tools (Artisan, Apollo, Clay, or similar)
  • Experience selling into or prospecting within at least one of our core verticals: Retail, Travel & Hospitality, Financial Services, or Enterprise Nonprofit
  • Experience in B2B SaaS, data, or martech

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