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PA
Partner Marketing Manager
Parloa · New York, United States
About The Role
Join Parloa as a Partner Marketing Manager for North America. In this role, you will drive pipeline and revenue growth through our partner ecosystem, owning partner marketing initiatives and executing high-impact campaigns, content, and events. You will work closely with partners, Partner Managers, and cross-functional marketing teams to create measurable pipeline generation. The ideal candidate will have 3-5+ years of B2B marketing experience, a strong focus on partner or channel marketing, and excellent communication and organizational skills.
- Drive pipeline and revenue growth through the partner ecosystem by generating demand, building pipeline, and accelerating deals.
- Own partner marketing initiatives, from defining co-marketing plans to executing high-impact campaigns, content, and events.
- Track, measure, and report on campaign performance, pipeline contribution, and ROI, ensuring alignment with revenue targets.
- Strong cross-functional collaboration and stakeholder management skills
- Ability to prioritize effectively and focus on high-impact initiatives in a fast-paced environment
- Strong experience executing campaigns and events end-to-end with clear business outcomes
- Comfortable operating with a high degree of ownership and accountability
- Track record of driving pipeline and revenue through partners
- 3-5+ years of B2B marketing experience, with a strong focus on partner or channel marketing
- Experience working with GSIs, Technology, BPOs, or similar partner ecosystems
- Excellent communication and organizational skills
- You are selective and opinionated about where to invest time and budget
- You are comfortable saying no to protect focus
- You combine speed with quality, and strategy with execution
- You push partners (and internal teams) to execute at a higher standard
- You think in pipeline and revenue, not activities
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