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Product Marketing Manager (Market Growth & Expansion)
Waymo · New York, United States
About The Role
Join our team as a Product Marketing Manager focused on market growth and expansion. In this hybrid role, you will develop and execute go-to-market plans for specific market launches, expansions, and capability rollouts. You will partner with cross-functional teams to ensure launch readiness and monitor marketing health metrics in existing markets. This position offers a comprehensive benefits package, including medical, dental, and vision insurance, mental health support, competitive compensation, and a hybrid work model.
- Développer et exécuter des plans de mise sur le marché pour des lancements de marché spécifiques, des expansions ou des déploiements de capacités.
- Collaborer avec les équipes de produit et d'opérations de marché pour soutenir la préparation au lancement, en veillant à ce que les plans marketing reflètent les capacités, les contraintes et les délais du produit.
- Surveiller les indicateurs de santé marketing sur les marchés existants et collaborer avec des équipes interfonctionnelles pour identifier les problèmes et développer des plans ciblés pour améliorer les performances.
- Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts
- Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies
- Demonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination
- 10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to market
- Experience at another ride hailing or marketplace company
- Experience with, or excitement, to test new martech and AI tools to help scale efficiently
- Strong executive communication skills with ability to influence senior stakeholders and external partners
- Experience supporting launches or campaigns across multiple markets or regions
- Ability to flex between long-term strategy development and short-term execution
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