Senior Product Manager (Social)

Join Innovid as a Senior Product Manager, Social, where you will own the strategy and drive measurable outcomes for our cross-publisher social advertising product suite. You will lead complex initiatives, partner with senior engineering and design leaders, and shape the future of social ad workflows. This role requires expert-level knowledge of the social publisher ecosystem and a track record of delivering real business impact.

• Own and drive product strategy for the social ads product area, translating vision into a prioritized multi-quarter roadmap with clear success metrics and outcome accountability.
• Lead complex initiatives end-to-end—from discovery and scoping through delivery and post-launch—with direct accountability for business and client outcomes.
• Champion AI integration into social ad workflows: evaluate emerging AI capabilities, define AI-powered product features, and build a roadmap for intelligent tooling that improves advertiser efficiency and performance.
• Confident decision-maker—able to navigate ambiguity, make and defend tough calls, and course-correct when the situation requires it
• Excellent written and verbal communication and executive presentation skills. Able to frame strategic decisions clearly and build alignment across senior leadership and cross-functional stakeholders
• Expert-level knowledge of the social advertising ecosystem, including publisher ad products, API structures, creative formats, and advertiser workflows across platforms such as Meta, TikTok, Snapchat, Pinterest, and LinkedIn
• Demonstrated experience building or working on social advertising products—either developing social ad tech or working within social ad buying, creative, or measurement workflows
• Strong analytical skills with the ability to define meaningful success criteria and act on data to drive product decisions
• Proven experience working with engineering teams to define, scope, and prioritize complex requirements across multi-quarter initiatives
• Track record of driving customer-centric roadmaps that deliver measurable business outcomes
• AI fluency: working familiarity with AI/ML concepts, ability to evaluate AI-powered product opportunities, and experience translating AI capabilities into product features or workflows
• Deep proficiency with product management tools and processes for platform analytics, customer feedback, feature prioritization, and roadmapping
• Experience working with advertising platform and technology APIs (social publisher APIs, DSP integrations, measurement and attribution vendors, etc.)
• Experience leading go-to-market for new products or major features, working across Product Marketing, Sales, and Client Success
• A senior role on an agency or brand social/e-commerce buying team
• Direct experience building products for or in partnership with social publisher platforms (Meta, TikTok, Snap, Pinterest, LinkedIn, etc.)
• Product Management or Product Marketing with a focus on social advertising
• 6+ years of relevant work experience in B2B software, marketing tech, or ad tech. Examples include:
• Senior engineering at a company with strong Product/Engineering collaboration
• Hands-on experience designing or shipping AI-powered features—such as leveraging LLMs, ML-based recommendations, or automation to improve advertiser workflows
• Senior Product Management at a B2B SaaS or ad tech company