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Lifecycle Marketer
Grindr · United States
About The Role
Join Grindr, the world's largest social networking app for the LGBTQ+ community. As a Lifecycle Marketer, you will be responsible for building and running lifecycle campaigns, conducting experiments, managing CRM operations, supporting cross-functional teams, and helping to establish processes for scaling the Lifecycle function. You will have the opportunity to make a meaningful impact on the LGBTQ+ community while enjoying a range of benefits, including 100% employer-paid medical, dental, and vision premiums, 401k matching, flexible PTO, equity for all employees, and more.
- Construire et exécuter des campagnes de cycle de vie à travers l'ensemble du parcours utilisateur, en pensant en termes de parcours plutôt qu'en termes d'actions isolées.
- Réaliser des expériences de cycle de vie avec des hypothèses claires et des indicateurs de succès définis, mesurer les résultats et communiquer les enseignements.
- Collaborer avec les équipes produit, marketing et données pour soutenir les lancements de fonctionnalités et les moments marketing clés.
- You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both
- Execution is your craft: You care about the details — clean logic, airtight QA, campaigns that actually work the way you designed them
- You want to build something from the start: Being on a team that's building a Lifecycle function from scratch is energizing, not intimidating. You're excited to be here early
- You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there
- You work with AI, not around it: Actively using it today and always looking for what's next
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