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Senior Lifecycle Marketer

Grindr · United States

External listingfull-time24 days ago

About The Role

Join Grindr, the world's largest social networking app for the LGBTQ+ community, as a Senior Lifecycle Marketer. In this high-ownership, hands-on role, you'll build and run always-on programs across the full user journey, own an always-on experiment roadmap, and partner with various teams on feature launches and marketing moments. You'll also help overhaul the Braze instance and build processes for scaling lifecycle marketing. Enjoy a range of benefits, including 100% employer-paid medical, dental, and vision premiums, 401k matching, flexible PTO, equity for all employees, and more.

  • Construire et gérer des programmes toujours actifs tout au long du parcours utilisateur, de l'intégration à la réactivation.
  • Posséder une feuille de route d'expérimentation toujours active, en formulant des hypothèses, en construisant, en lançant, en mesurant et en itérant.
  • Partenariat avec les équipes interfonctionnelles pour les lancements de fonctionnalités, les GTM et les moments marketing clés.
  • You work with AI, not around it: Actively using it today and always looking for what's next
  • The blank canvas is the draw: You've rebuilt lifecycle infrastructure before and found it energizing. 0-to-1 is the opportunity
  • You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both
  • You've led but want to build: Management experience that gives you altitude, IC mindset that keeps you in the work
  • You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there

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