Go To Market Lead

Join Blue Light Card, a fast-growing local commerce product that connects members with offers from independent businesses. As the Head of Go-to-Market, you will own the entire commercial engine, including positioning, demand generation, sales execution, merchant onboarding, and lifecycle growth. This is a high-autonomy, high-impact 6-month fixed-term contract with the opportunity to shape something genuinely new. You will manage a small team and work directly with Product, Engineering, and Data to build a scalable growth operation from the ground up.

• Responsable de la stratégie de mise sur le marché pour le produit BLC Near Me, y compris le positionnement, l'acquisition, l'activation et la rétention des commerçants.
• Conception et lancement d'un modèle de vente pour les petits détaillants locaux, y compris les cadences de contact, les livres de jeu de pitch et les contributions tarifaires.
• Construction du moteur marketing avec le responsable du marketing de croissance : contenu, campagnes, tests de canal et rapports de performance.