User Acquisition Marketing Manager (Contract)

Join our team as a User Acquisition Marketing Manager, where you'll be responsible for executing our user acquisition strategy and collaborating with cross-functional teams to achieve aggressive growth goals. This is a 12-month contract position with a focus on managing global app and web paid acquisition campaigns, conducting data analysis, and optimizing a multi-million dollar budget. You will work closely with creative and brand teams, explore user growth opportunities, and contribute to the overall growth strategy.

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.
• Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization, and manage and optimize a multi-million dollar budget across paid media channels.
• Collaborate with cross-functional teams, including creative and brand teams, to develop scalable ad creatives and performance-driven messaging strategies.
• Experience running lift tests
• Experience working with an MMP (e.g., AppsFlyer)
• Experience working with data analytics platforms (e.g., Amplitude)
• In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus
• Excellent sense of accountability and ownership
• Technical knowledge and experience setting up conversion tracking
• A blend of creative and analytical approaches to problem-solving
• 4+ years of relevant work experience
• Strong analytical and reporting skills
• Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment
• Comfortable working within a fast-paced environment and leveraging AI tools
• Experience with Web2App marketing campaigns
• ASO experience is a plus
• Affiliate marketing experience is a plus
• Experience with subscription businesses