Senior Product Manager (Consumer Growth & Fan Engagement)

Join Minute Media as a Senior Product Manager focused on Consumer Growth & Fan Engagement. In this strategic role, you will shape the next generation of fan experiences across Sports Illustrated, FanSided, and other properties. You will work across various teams to deepen fan relationships, grow audience engagement, and increase the value of known fans. AI will be a core component of your work, both in fan-facing experiences and in agent-driven workflows. You will own the product strategy and roadmap for fan engagement experiences, lead initiatives related to fan identity and audience segmentation, and build a culture of experimentation.

• Own the product strategy and roadmap for fan engagement experiences across the US sports media portfolio, including community, participation, personalization, gamification, and other interactive experiences.
• Lead fan identity, audience segmentation, personalization, and registration initiatives that strengthen direct audience relationships and drive engagement, conversion, and long-term audience value.
• Build and operate a culture of experimentation through A/B testing, rapid prototyping, cohort analysis, and continuous optimization of fan experiences.
• Strong experimentation mindset, leveraging data, customer insights, testing, and AI-enabled workflows to accelerate product discovery, decision-making, and execution."
• Strong communication skills and ability to influence stakeholders across Product, Editorial, Audience Development, Growth, Revenue, Marketing, Design, Data, and Engineering teams
• Experience building or scaling community, participation, prediction, loyalty, gamification, or other fan engagement experiences
• Strong analytical and experimentation mindset, leveraging data, customer insights, testing, and AI-enabled workflows to drive product discovery, decision-making, and execution in technical environments
• Deep knowledge of US sports and a strong understanding of how sports fans discover, engage with, and deepen their connection to teams, athletes, creators, and communities over time
• Experience owning products or features that drove measurable growth in engagement, retention, personalization, audience development, monetization, or customer lifetime value
• Hands-on experience building personalization, fan identity, audience segmentation, or first-party data products
• Experience driving initiatives independently from concept through launch and optimization in cross-functional environments
• 5+ years of product management experience building consumer-facing sports products, with experience in sports media, publishing, fantasy sports, betting, fan engagement, or community-driven experiences
• Background in sports media, publishing, gaming, or subscription products
• Not sure that you're 100% qualified but are up for the challenge? We want you to apply!
• Experience with audience growth, registration, retention, or monetization
• Experience in fantasy sports, prediction, sports betting, loyalty, or community products