Brand & Corporate Marketing Senior Lead (UKI Field Marketing)

Join Salesforce as the Brand & Corporate Marketing Senior Lead for the UKI region. In this role, you will be responsible for translating the global brand strategy into impactful local programs, orchestrating integrated brand campaigns, and driving local activations for global sports partnerships. You will work closely with various teams to ensure alignment with the core narrative and to generate market awareness and stakeholder confidence. This position requires a strong background in B2B marketing, exceptional communication skills, and a proactive problem-solving mindset.

• Lead the development and execution of integrated brand campaigns and corporate marketing strategies for the UKI market, ensuring alignment with global brand strategy.
• Orchestrate local activations for global sports partnerships and integrated brand campaigns, positioning Salesforce as a trusted AI provider in the UKI market.
• Transform brand and corporate marketing into a high-performance commercial engine by working with digital and data teams to generate market awareness and stakeholder confidence.
• 7+ years of B2B marketing experience, including developing and executing integrated brand campaigns and corporate marketing strategies for large, complex markets
• Ability to own and deliver strategic cross-functional programmes independently, exercising a wide latitude in determining objectives and approaches to critical assignments
• Exceptional executive communication and storytelling skills, with proven ability to persuade and align stakeholders and leadership on complex full-funnel strategies
• Cross-functional leadership and stakeholder management skills, with experience navigating complex enterprise ecosystems (e.g. global/local, partner, agency etc)
• Proven experience acting as the primary lead for managing media and creative agencies, managing multimillion-pound investments, and leading end-to-end campaign operations (scoping, budgeting, briefing, optimisation, reporting/QBRs etc.)
• A proactive problem solver who takes charge of complex issues, gathers multiple viewpoints, and drives towards resolution with a high degree of initiative
• Demonstrated ability to translate complex brand metrics (e.g. Awareness, Familiarity, Perception) into business-ready insights, including experience with Brand-to-Demand modelling and quantifying commercial ROI
• A mindset that exemplifies the "business first" approach when evaluating strategy and outcomes
• Strong command of Salesforce company, customer, messaging and product fundamentals, as well as core marketing principles (e.g. full funnel marketing, campaign best practices)
• Experience with messaging governance and enablement, ensuring internal and external narrative consistency (e.g. Agentforce narrative)
• Experience leveraging AI/Agentic technology to automate marketing operations and drive predictive commercial modeling
• Fluency in using tools and platforms for data analysis, reporting and audience segmentation (e.g. Tableau) as well as campaign operations tools for media trafficking, tagging, and creative asset management
• Strong networks with internal Salesforce teams (e.g. HQ/EMEA) and/or external agency/partner stakeholders
• Technical experience in data strategy, audience segmentation, and managing full-funnel integrated journeys
• Ability to coach or mentor others on marketing fundamentals and business metrics
• Experience supporting the assessment and negotiation of brand sponsorships and sports partnerships