Global Paid Search Senior Manager

Join Salesforce as a Senior Manager, Global Search Engine Marketing. In this role, you will lead the paid search program across all markets and channels, define and execute global SEM strategy, and work cross-functionally with various teams. You will also build AI-powered workflows, manage budgets, and define the SEM measurement framework. The position offers a range of benefits, including medical care, life insurance, retirement savings, and paid time off.

• Defining and executing global SEM strategy, building AI-powered workflows, and working cross-functionally with various teams.
• Owning and executing the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms.
• Partnering with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion.
• Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor
• Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape
• 7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability
• Deep hands-on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience-based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization
• Experience in B2B SaaS or product-led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution
• Experience managing or mentoring SEM specialists or agency partners
• Background working with product-qualified lead (PQL) or marketing-qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling
• Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs