Senior Director of Product Marketing (GTM and Adoption)

Join MuleSoft as a Senior Director of Product Marketing, where you will own the full customer journey from pre-sale positioning and launch to post-sale adoption and expansion. You will drive go-to-market strategy for new products and capabilities, build lifecycle programs that accelerate time-to-value, deepen product adoption, and turn customers into long-term advocates. You will report directly to the CMO and lead a team of 2-4 product marketers.

• Own the go-to-market strategy for new product launches and capability releases, including messaging, sales plays, launch planning, and sales enablement.
• Drive the lifecycle and adoption marketing strategy post-sale, partnering closely with Product, Customer Success, and Sales to drive usage and reduce churn risk.
• Manage and develop a team of product marketers, setting priorities and growing their careers while ensuring alignment with the broader PMM & PM organization.
• 12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI you can go toe-to-toe with product, engineering, and customers on the technology
• Adoption and lifecycle marketing experience: you've moved customers from signed to activated to expanded and built the programs to prove it
• Executive presence and cross-functional range: equally comfortable presenting to the C-suite, influencing Product, Sales and CS and representing marketing in high-stakes conversations
• Proven GTM leadership: you've owned end-to-end launches, built positioning & sales plays from scratch, and can point to pipeline and revenue outcomes you influenced
• Exceptional people leadership: you've grown high-performing PMM teams, set priorities under ambiguity, and can architect a motion from zero
• Sharp communicator who can distill complex technical capabilities into compelling customer-facing narratives, backed by data fluency and a KPI-driven approach to program decisions